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Saturday, 12 May 2018

All that crashing is making me ITCH

It's nothing compared to the great Easter iTunes meltdown of 2015 (which still brings me an involuntary shudder whenever it cross my mind) but ... still, it’s bad.

I’m talking about my DJ programme Serato ITCH crashing and refusing to work when, of course, I was setting up and about to DJ. Brilliant!

And there are iTunes meltdown-like aspects to this disaster as well. Because, with typical technology company arrogance, Serato no longer care about this programme and have long since moved onto a newer version. And, of course, the newer version doesn’t work with my (not inexpensive) controller hardware. Oh, we get it. You want us to buy all new stuff. This year. Next year. Forever. Yes of course we will. Thank you, sir …   

Yeah, if Serato isn’t already owned by Apple they might as well be. It turns out that lots of people who - like me - bought the ITCH programme because of its supposed ability to match and DJ from a large iTunes library feel similarly cheated. (Ever get the feeling …). Put a few too many files into your library and …bang! Or rather, crash.

Post-crash it’s now a case of rebuilding my DJ crates from scratch. One MP3 at a time. It appears the only workaround with Serato’s useless ITCH programme is to de-link from iTunes (it’s supposed selling point in the first place) and painstakingly import individual music files from your computer into the iTunes-less programme. So, in one fell swoop, you go from having 25,000 songs with which to DJ, to having er, zero. Then one, then two …

Serato have obviously worked out a way of keeping layabout would-be DJs busy. Give ‘em something to do …

So yes, Mr Rotten, I do get the feeling I’ve been cheated. And now it’s back to the song importing grindstone. Those empty DJ crates won’t fill themselves …

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